Most print is bought on reach. We treat it like a performance channel: every program is planned around real customer areas, bought at scale, and set up from day one to show what it actually drove.
You share goals, markets, locations, and budget. We ask what success looks like and how it will be measured.
We build a media plan with programs, coverage, avails, cost estimates, and an in-home schedule.
We handle vendor negotiation, creative specs and approvals, printing coordination, shipping, and distribution.
We report drop by drop, keep what works, rotate what doesn't, and plan the next round.
We start from your locations or best markets and map coverage to how far customers actually travel. Every network sells by different units, like ZIP codes, carrier routes, newspaper zones, or neighborhood trade areas, so we set a coverage threshold for each one. That keeps the households that matter and drops circulation you'd be paying for but not using.
We don't buy one format everywhere. Dense suburbs, coupon-driven areas, and rural markets respond differently, so the mix flexes market by market.
Programs land on different schedules. We combine them so the same households see your message several times a month, and we fill ZIP-level gaps on purpose, so coverage is planned rather than accidental.
In-home dates are set against each network's mail calendar and your key sales windows, so pieces arrive when customers are ready to act.
Delivered in a format you can drop into a client deck.
We plan and purchase more than 750 million inserts and print pieces a year. That volume is what gets our clients better rates and placements.
Because we bundle volume across programs, printing and distribution rates come in lower than most advertisers can get going direct, and the savings go to the client.
Most print can be bought on a guaranteed schedule or as discounted remnant space. We recommend the right mix based on how flexible your timing is.
Many networks price differently for online-only advertisers and for businesses driving store or service visits. We make sure you're on the rate that fits how you sell.
When the goal is proving lift, we pair markets that get the mail with similar markets that don't. Comparing the two separates what print added from growth that would have happened anyway. Every program also gets its own phone numbers, codes, and landing pages, so response can be traced back to the program and market that drove it.
Our tracking platform connects what was delivered with what happened next: calls, leads, sales, and revenue. That shows us which markets, volumes, and partners are earning their spend, so each round puts more budget where it works and less where it doesn't.
You get drop-by-drop reporting while the program runs, a mid-flight check to catch problems early, and a full readout at the end with a recommendation for what to keep, cut, and scale next.
Built from call, lead, sales, and revenue data.
Your goals, budget, target markets or location list, timing, and how you'll measure success. If you have past results or sales data by market, that helps us plan smarter from the start.
Yes. We coordinate printing, freight, and delivery to each network, or work with your printer if you already have one.
No, we're not a creative agency. Creative comes from you or your agency. We provide specs for every format, share best practices for what works in print, and can connect you with trusted creative partners we work with often.
With program-specific phone numbers, promo codes, QR codes, and landing pages, plus your own lead and sales data. For bigger questions, we design matched test and holdout markets to measure lift.
We recommend at least three months. Print needs a few drops to build frequency, and that gives us enough data to see what's working and adjust. Shorter runs are possible when the timing calls for it, and we'll tell you what to expect from them.
Share your goals and we'll map out the right programs, coverage, and timing.
Request a Media Plan