Newspaper inserts put your piece directly into local papers, zoned to the ZIP codes you choose. Free standing inserts (FSIs) add your ad to the coupon books readers look for every weekend. Insertly plans and buys both, and builds them into a print mix that reaches the right households at the right time.
Each format reaches readers in a different way. We match the format to your offer and your markets.
Your own pre-printed piece, delivered inside local daily and weekly papers. Zoned by ZIP code and run on the days that line up with your traffic, like Thursday ahead of a weekend sale.
Full-page or partial-page ads inside the coupon books delivered with weekend papers. Readers open them looking for deals, which makes FSIs a strong fit for offer-driven brands.
Inserts delivered in the bag with home-delivered papers, so your piece arrives with the paper itself.
Newspapers sell distribution in zones, so you don't have to buy a whole metro to reach the neighborhoods you care about. We map your locations or target markets to the zones that cover them and pick run days that line up with when your customers shop.
Inserts are also one of the best tools for filling holes in a larger print plan. When shared mail or other programs miss certain ZIP codes, we layer zoned inserts into exactly those areas, so every target household sees your message.
FSIs run nationally or by region on a set calendar, making them a strong option for brands that need broad reach around a promotion or seasonal moment.
Options vary by publication and program.
Calls and leads traced back to the papers and zones that drove them.
Promo codes and QR scans tied to each run date, so you see which days pull best.
Your sales and store traffic lined up against in-paper dates to spot the lift.
Areas that ran compared with similar areas that didn't, to show what the inserts added.
A newspaper insert is your own standalone piece placed inside the paper. An FSI is a shared coupon book with ads from several brands, delivered with weekend papers. Inserts give you more control over format and zoning; FSIs give you broad reach in a deal-seeking environment. Read our FSI guide.
Yes. Most papers sell distribution by zone, so we can target the ZIP codes around your locations or in your best markets instead of buying a whole metro.
They work best when they're planned for a specific job: reaching established households in your trade areas, driving traffic to a weekend promotion, or filling gaps other programs miss. We measure every run so you can see what it delivers.
Pricing varies by publication, format, zone, and volume. We provide estimates for each program when we build your plan.
Plan on about three months from kickoff to in-home. That covers approvals, creative, printing, and each publication's schedule. Timing varies by partner and by who handles printing, so we map out exact dates when we plan.
Yes. We can start with a few markets and scale what works. We recommend running at least three months so there's enough time and data to judge results.
Start with a few markets and scale what works.
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