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Magazine and national newspaper advertising.

Magazines and national newspapers put your brand in front of large, engaged audiences in a trusted setting. Insertly picks the titles whose readers match your customers and buys the space on a guaranteed schedule or as discounted remnant, whichever fits your timing and budget.

Trusted titles,national reach.

Print ads in publications people choose to read and spend time with.

01

Consumer Magazines

Full-page and partial-page ads across a wide network of national titles, chosen for how closely their readers match your audience.

02

National Newspapers

Ads in the country's highest-circulation daily papers, reaching a large, established readership every day.

Not sure which titles fit?

Tell us who you're trying to reach and we'll build a title list.

Ask Us

Picked by whoreads them.

We use readership research to find the publications where your customers over-index, by age, household income, and interests like pet ownership, home improvement, or travel. Instead of buying on circulation alone, you buy the titles where your audience is concentrated.

Sized to the goal

Full pages for impact, smaller units for frequency. We balance ad size, number of titles, and number of issues to stretch the budget without losing visibility.

How We Choose Titles

Audience first,circulation second.

Selection based on readership research.

  • Reader age and household income
  • Interests and ownership, like pets or homes
  • Circulation and readership size
  • Cost per targeted reader

Remnant isn'tleftover space.

Remnant is premium ad space that publications sell at a steep discount close to their deadlines. It runs in the same titles and the same issues as full-price ads. The trade-off is flexibility: you approve a list of titles up front, keep your creative ready to go, and we place it as space opens. When a specific date or issue matters, we buy it guaranteed.

Tracked by titleand issue.

1

Codes by Title

A unique phone number or offer code for each publication shows which titles pull.

2

Vanity URLs & QR

Short, title-specific web addresses and QR codes capture online response.

3

Response by Issue

Results lined up against each issue's on-sale window to see how long an ad keeps working.

4

Cost per Response

Titles compared on cost per lead or sale, so the budget shifts to the ones that pay off.

Magazine and newspaperquestions.

What is remnant advertising?

Remnant advertising is unsold ad space that publications offer at a discount close to their deadlines. It runs in the same titles and issues as full-price ads.

Is remnant space lower quality?

No. Remnant ads appear in the same publications, sections, and issues as ads bought at full price. What you give up is control over the exact date and issue, not quality.

Can I choose which publications my ad runs in?

Yes. For guaranteed buys you choose the exact titles and issues. For remnant, you approve a list of titles up front, and we place your ad in those titles as space opens.

How much does magazine and newspaper advertising cost?

Pricing varies by title, ad size, circulation, and whether you buy guaranteed or remnant. Remnant can bring costs well below rate card. We provide estimates for each title when we build your plan.

How far ahead do I need to plan?

Guaranteed placements follow each publication's closing dates, which often fall a couple of months before the issue. Remnant can move faster because space opens close to deadline, so having finished creative ready is the key.

Can I test before committing to a big buy?

Yes. We can start with a short list of titles, track response by title, and expand into the ones that work. We recommend running at least three months so there's enough time and data to judge results.

Tell us who you want to reach
and we'll build your title list.

Start with a few titles and grow into the winners.

Request a Media Plan