Shared mail puts your offer in the mailbox alongside a small group of other advertisers, so you reach every home in a neighborhood at a fraction of the cost of mailing alone. Insertly plans and buys shared mail across the country's largest networks, matched to the areas your customers actually live in.
Every format does a different job. We pick the mix that fits your offer, your markets, and your budget.
The front and back of a shared mail package. This is the first thing a household sees, and the strongest position for stopping power.
Full-page or partial-page ads inside a shared mail book. These work well for offers, coupons, and seasonal promotions.
Your insert goes in a shared envelope with other local and national advertisers, with targeting down to small neighborhood areas.
Coupon-style mailers delivered to targeted ZIP codes on a regular schedule.
Formats that stay on the fridge long after the mail is opened.
Shared mail is bought by geography. We start from your locations or your best-performing markets and build coverage around real shopping distances. We also set coverage thresholds for each network, so you reach the households that matter without paying for circulation you don't need.
Different networks drop on different schedules: some weekly, some every other week, some monthly. We combine programs so the same households see your message several times a month across different formats. Where one program leaves gaps, we fill them with another, so coverage is planned, not accidental.
Targeting options vary by network.
Most shared mail can be bought on a guaranteed schedule or as remnant space at a discount. If your timing is flexible and your creative is ready, remnant can stretch the budget significantly.
Calls tracked back to the market and program that drove them.
Offer codes and QR scans tied to each drop.
Your own lead and sales data connected to distribution.
Matched test and holdout markets show what the mail actually drove.
Direct mail is one advertiser mailing alone. Shared mail combines several advertisers in one package, which spreads the postage and printing cost and brings the price per household way down.
Down to ZIP code, carrier route, or neighborhood trade area, depending on the network.
Shared mail is one of the lowest-cost ways to reach a household in print. Pricing varies by format, network, and volume, and we provide estimates for each program when we build your plan.
Plan on about three months from kickoff to in-home. That covers approvals, creative, printing, and each network's mail schedule. Timing varies by network and by who handles printing, so we map out exact dates when we plan.
Yes. We can start with a few markets and scale what works. We recommend running at least three months so there's enough time and data to judge results.
Some networks offer lower rates for advertisers driving only online sales, while businesses sending customers to a physical location buy at retail rates. We'll tell you which applies when we plan.
Start with a few markets and scale what works.
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