Package insert programs (PIPs) place your offer inside e-commerce shipments from other brands, so it reaches active online buyers the moment they open a box they've been waiting for. Insertly matches you with the right brand networks and handles the planning, buying, and tracking.
A package insert arrives with something the customer ordered and is excited to receive. That makes it one of the most opened, most noticed pieces in print.
Every household that receives your insert just made a purchase, so you're reaching people who already buy by mail and online.
Your offer shows up inside a package the customer was waiting for, not in a pile of mail, so it gets real attention.
Your insert rides alongside brands the customer already chose, which carries over into how your offer is received.
The brand doing the shipping tells you a lot about the person opening the box. We choose networks whose customers look like yours, whether that's pet owners, home cooks, gift buyers, or new parents, and then narrow by demographics and geography.
Your piece can go in on its own or as part of a collated pack with a small group of non-competing advertisers. Some networks also offer category exclusivity, so you're the only brand of your type in the shipment.
PIPs pair well with shared mail. Shared mail covers the neighborhoods around your locations, and package inserts add proven online buyers in those same areas.
Options vary by network.
A unique promo code for each shipping brand shows which partners drive response.
QR codes and URLs built for each network keep online response clean.
Your new customers matched against who received the insert, to capture response without a code.
Winning networks get more volume; underperformers rotate out for new ones to test.
A package insert program places your printed offer inside the shipments of other e-commerce and catalog brands. The customer receives it along with the products they ordered. Read our beginner's guide.
Recent customers of the brands in the network. We choose networks based on who their customers are, so your insert reaches people who match your audience.
Many networks can filter by geography, including ZIP codes or distance from your locations, so your insert only goes to households near where you do business.
Package inserts usually cost more per household than shared mail, because every recipient is a proven buyer. Pricing varies by network, audience, and volume, and we provide estimates for each program when we build your plan.
Plan on about three months from kickoff to in-home. That covers network approvals, creative, printing, and shipping schedules. Timing varies by network and by who handles printing, so we map out exact dates when we plan.
Yes. We can test a few networks first and put more volume behind the ones that work. We recommend running at least three months so there's enough time and data to judge results.
Test a few networks and scale the winners.
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